The manual LeadScraper users rely on to book 3-5 qualified meetings per day. Scripts, sequences, KPIs, scraping. Everything that actually works.
🇫🇷 Guide written by the LeadScraper team — the #1 Google Maps B2B lead scraper
Precise target = leads 3× more qualified. Company size, industry, decision-maker role, buying signals.
Score from 0 to 100 based on 5 criteria: size, industry, seniority, active website, online presence.
Micro, SMB, mid-market, enterprise: the pitch changes radically. Never send the same message to all.
In B2B, 60% of deals fail on the wrong contact. Target the decision-maker, not the influencer.
Validated phone + business email + up-to-date company ID (SIRET) = foundation for any sequence. Dirty list = deliverability destroyed.
"Hi, {FirstName}, I'm calling because {specific buying signal}." The signal = the difference between a hang-up and a conversation.
Mention a recent public info: funding, hiring, new site. Prove it's targeted, not mass.
"I understand, and that's exactly why I wanted to show you our average 3x ROI in 60 days."
First call = 2 min max, single goal: book the meeting. No product pitch.
Tuesday-Thursday 10-11:30 AM and 2-4 PM. Avoid Monday morning and Friday afternoon.
"What's stopping you today from {desired outcome}?" Opens the door to the pain.
Personalized + implicit benefit. "{FirstName}, quick question about {specific topic}".
Attention (signal) → Interest (problem) → Desire (benefit) → Action (15-min meeting).
95% of people read the PS before the body. Put your strongest social proof there.
Beyond = abandonment. Every word must serve the action. Remove useless pleasantries.
D+3, D+7, D+14. Change angle each time, not just "following up".
Simple A/B testing. The best variant can triple your open rate.
"Free", "Promotion", "Click here", excess !!!, caps. Kills deliverability.
"Plumber Boulogne-Billancourt" > "Plumber Paris". Less volume but 10× more qualified.
Refine by district / neighborhood. Hyper-local prospecting = better response rate.
"Renovation craftsman" + "Building contractor" + "Construction". Google Maps segments differently.
Businesses with rating 4.5+/5 and 50+ reviews = often more serious, more solvent.
Businesses that advertise on a competitor brand = hot prospects for your own offer.
SIRET → industry code + headcount + revenue. Qualify without calling.
LinkedIn → Email → Call → Follow-up email → LinkedIn message. Not in order, in parallel.
If prospect opens your email 5× in 2h = call immediately. Ultra-short intent window.
{name}, {city}, {trade} minimum. Add {specific signal} for the top 20% of your list.
Same number = same company. Avoids duplicate contacts that kill your image.
Clickers ≠ openers ≠ no-action. Different sequences.
Before sending to 1,000, send to 20, 50, 100 over 2 weeks. Protect your Google reputation.
Lead → Qualified → Proposal → Negotiation → Won/Lost. More stages = more friction.
Qualified = budget + need + timing confirmed. Otherwise back to Lead. Discipline = clarity.
Every Friday: how many deals per stage, avg age, forecast. 15 min max.
A deal without a planned activity = a dead deal. Every deal must have a "next step".
Measure lead→qualified, qualified→proposal, etc. You'll see where your pipeline leaks.
Over 30 days in a stage = warning. Either push or close as "lost".
% leads contacted vs. extracted. Target: 95%. If < 80%, your list is dirty.
% meetings booked vs. contacts made. B2B target: 5-10% on qualified leads.
% deals won vs. meetings held. Target: 20-30% depending on industry.
Days between 1st contact and signed deal. Measure → target 20% reduction per quarter.
Customer lifetime value / acquisition cost. Ideal ratio > 3. Otherwise review your model.
Group of signups from the same month: how many convert at M+1, M+3, M+6?
"37 construction SMBs trust us" > "Thousands of clients trust us".
Removes the risk. +15-30% conversion according to studies. And refund rates stay low.
"Offer until June 30" OK if true. Fake countdowns = loss of trust once detected.
Show the "Enterprise" plan at €199 before the "Team" plan at €49. The 2nd seems more affordable.
"Pipeline x4 in 6 weeks" > "Great tool". Numbers build credibility.
"Get my 50 free leads" > "Sign up". Say what they gain, not what they do.
As soon as a lead exceeds 70/100, Slack alert + auto sales task. Timing = everything.
1 referral = 1 month free. Acquisition cost reduced by 60% when it works well.
1h of value without pitch → 10 min pitch → 10 min Q&A. Webinar conversion: 15-25%.
"How to scrape {trade} in {city}". 300 pages = massive intentional traffic.
Find a complementary non-competing tool. Co-webinar or co-email = audiences doubled.
Meta/LinkedIn/Google pixel. The 95% who leave without buying are recoverable for pennies.